noun │ˈka-tə-ləst
an agent that provokes or speeds significant change or action.
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You know the Citibank story: In 1998, design legend Paula Scher was brought in to rebrand Citigroup after their merger with Travelers Group. In her first meeting, listening to the brief, she sketched the logo on a napkin in five minutes. Board members laughed, asking "How's a $1.5M logo worth five minutes?"
Scher's answer: “It took me a few seconds to draw it, but it took me 34 years to learn how to do that in a few seconds.”
I bring a similar instinct to your project. I diagnose what truly defines your brand. I identify the characteristics that decode your ethos: your values, your energy, your market position, your audience. Then I distill that essence into a mark that accurately captures the integrity of your brand's DNA.
What You Get:
● Custom logo, wordmark, submark reflecting your brand's true character
● Complete files: vectors, color profiles, specs
● Concepts grounded in strategic brand insight
● Unlimited revisions within reason until it's absolutely right