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Rare! Cheetos Chester Cheetah Purple Cruiser Bicycle - $245 (Casa Grande)
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Here's what I know and it's straight from Cheetos Headquarters in Texas. Crayola Crayon and Cheetos teamed up for the "Color My World" promotion. They order 1500 bikes from a company in Taiwan. After this company started building them, they figured out that they weren't going to get rich and stopped building at 1000 bikes. They shipped the bikes and during the trip over the ship they were on was caught in a bad storm and the entire load on board the ship shifted, crushing the load of bikes. Cheetos sent an insurance adjuster out by helicopter, and they wrote off about 650 bikes as being damaged. Then the crew of the ship was ordered to throw the damaged bikes overboard. The remaining bikes made it to the warehouse in the USA. About 150 (approx.) bikes were taken home by Cheetos big shots or given to their buddy's. The remaining 200 (approx.) were put on display in stores thru out the US then given away as 1st prize in the Crayola Crayon/Cheetos Color My World Contest. It's also listed in a book called "The Evolution of the Bicycle 2" $245. Bike Beach Cruiser.